Collaborators

Marketing Team, Creative Team, Revenue Team

Location

Remote (Preference for the following markets: New Orleans, Detroit, or Baltimore)

Summary

Ash is premised on the joining of historically compatible disciplines in one company and under one roof. We aspire to bridge the worlds of interior design and property development, while embracing related opportunities to design hotels, restaurants, products, furniture, brands and experiences. We are a fast paced, highly collaborative and flexible work environment.

Ash’s digital marketing manager is a critical member of the Ash marketing team. Reporting directly to the Head of Marketing, Hotels, the digital marketing manager is a key player in the execution of digital marketing initiatives across Ash’s portfolio of hotel and restaurant brands including The Siren Hotel, Hotel Peter & Paul, Ulysses, The Dean Hotel, and Ash—Bar.

Responsibilities

• Manage the digital marketing campaign process across portfolio, F&B, and retail divisions, including paid social campaigns.

• Working closely with the marketing and revenue teams, measure, analyze, and report effectiveness of digital marketing campaigns, continuously making recommendations to improve strategy.

• Captain SEO strategy and maintenance across all brand channels.

• Manage the e-mail marketing process, working across the marketing, creative, and property teams to execute seasonal and monthly e-mail campaigns. Own year-over-year database growth and serve as point person for all CRM efforts.

• Project manage the launch of new hotel and restaurant websites.

• Own all website and channel updates, ensuring each brand’s latest content and communications are consistent across all channels, from websites to booking engines to OTAs.

• Working with agencies and property teams, implement the development of new technology, and website features and fixes, across the portfolio’s collection of digital channels and systems.

• Work with legal teams to ensure compliance across websites and systems, including ADA and privacy compliance.

• Stay ahead of digital channel developments and services to ensure innovative and competitive knowledge and strategy.

Skills and Experience

• Bachelor’s degree or equivalent work experience

• 4+ years experience in digital marketing

• 2+ years experience in digital marketing within hospitality/hotels highly preferred

• Experience working with digital agencies

• Knowledge of CRM and CMS systems

• Knowledge of digital marketing trends and best practices

Compensation

The expected pay range for this role is $70,000 – $85,000 annually

Benefits:

Medical, dental + vision benefits with a generous employer contribution, 401k with company match, 3 weeks of PTO, and more!

Additional Skills

• Detail-oriented – you like keeping track of lots of details at once and are the type of person who notices when one small thing is missing or isn’t right.

• Organized – you are naturally organized in your professional and personal life. You take pleasure in creating organizational solutions that make you more efficient and/or effective.

• Thorough – you enjoy digging deep into projects and reviewing all the details and numbers.

• Problem solver – you think fast, are adaptable and are bent toward solving problems as they arise.

• Flexible – you are comfortable with working in ambiguity and in a role that has the potential to change and evolve over time based on the direction of the business.

• Natural communicator – you are the type of person who almost automatically keeps the people you work with in the loop.

To apply for this role and to learn more, please visit Ash on LinkedIn.